Every year, Quarterly Analytics maps the Danish IT operations market and takes a closer look at which trends have been the most influential in the past year.

This year, our review shows, among other things, that digital sovereignty is a topic that creates significant movements in the market, influencing the decisions of both suppliers and customers.

Report content:

Key observations in the market 2025/2026
We start with a summary of the observations we have made over the past year before diving into the details of the rest of the analysis.

Recommendations for customers and suppliers
Based on our observations, we provide a number of recommendations for the customer and supplier sides, respectively.

ITO market development in revenue and prices 2025
We conduct an economic breakdown of the IT market with special focus on the service market segments.

ITO market price development and price drivers
We review the market price development within the individual service categories, including server and storage operations and the mechanisms that currently drive this development. We also take a closer look at the price development within public cloud IaaS and cloud management.

ITO Market Trends 2025/2026
In this section, we review the most prominent themes that we have observed in the market over the past year.

Mapping the supplier landscape 2025
In the latter half of the report, we break down the market’s suppliers into seven segments and describe the development over the past year, as well as review the strengths and challenges in each segment.

We unfold this and much more over 77 pages in this report, where, in addition to a review of current trends, we map the entire Danish market for IT operations.